Alcove Homegrown Living

Alcove Homegrown Living is a retail shop located in the heart of Qualicum Beach, B.C., selling handmade, locally produced items made within a 150 kilometer radius of the shop! Prior to its opening in 2016, I developed Alcove’s brand identity to help strengthen its presence in the local community and reflect its mission to supply locally handmade goods. The logo mark — which forms the Alcove “A” — consists of many playful and abstract graphical elements, showing the diversity of vendors and unique handmade products that make the shop one-of-a-kind.

I designed the original Alcove website in 2015. In 2020, I redesigned the website ( with a fresh, modern look and also integrated an online store, in order to help the business pivot during the temporary store closure as a result of the COVID-19 pandemic. I also led the businesses migration from a manual cash register system to a fully modern POS system which integrated with the new online store and allowed for detailed tracking of stock and sales.

Throughout my 8 years working with Alcove, I developed an array of brand collateral including business cards, store signage, event posters and other promotional materials. I was hired regularly for photoshoots to document the shop interior/exterior, as well as its many products which were displayed on the Alcove website and its social media feeds.

ClientAlcove Homegrown LivingServicesBranding, Photo, WebYear2015 - 2023LinkAlcove Website